Pontos da Jú
Visual identity - Brazil
Pontos da jú is a company from Recife/PE that works in the area of handicrafts focused on the use of braided stitches to create crochet pieces, where there is something special:
Creations made with a lot of
love and affection.
Symbol
The symbol of the visual identity of Ponto da Jú was created under the inspiration of the main way of creating its crochet pieces:
The delicacy.
Project inspiration
"The delicacy of a developing bud."
This was the symbolic inspiration for the visual identity of Pontos da Jú. Each crochet stitch that is handmade is like a sprout that will become something special for special people.
